Founded 10 years ago, SUP is an independent clothing company that carries an array of local, regional and international brands. A humble establishment situated within the heart of Haji Lane, we have came a long way since first producing and solely selling our in-house label SUP. This label non-exhaustively features the production of basic and graphic tees, cut-and-sews such as short and long sleeved shirts, jogger pants and more. Since its materialization, SUP has been featured in household apparel companies, such as Rockstar by Soon Lee, Tangs @ Vivocity, Ore Premium Store in Indonesia and The General Store in Thailand.

As the business expanded, SUP begun to distribute and sell established international brands such as OBEY, Lafayette, 10Deep, The Hundreds, Benny Gold and many more. SUP also provides a platform of opportunity for budding brands to be placed amongst other brands of the international scale. We have worked with regional and local brands such as UNKL347, Steeze Ltd., United Hart, Peonfx and more.

SUP also had the privilege of hosting many events for HTC, Converse, Aaron Kai and many others over the span of 10 years. The network and friendships built over the years has been pivotal to what SUP is now.

Our vision is simple; we aim to provide the link for consumers in Singapore and around the region to purchase the international brands we distribute, as well as hosting the platform for young brands to work together to bring success to both parties.